Frequently Asked Questions
About Advertorial Marketing
This section was especially created to help you get answers to most of the questions you may have. Here are some of our most frequently asked questions, with the answers we think will help you.  What is an advertorial? An advertorial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. Are advertorials a new thing? No, although you might think so. The noun advertorial was actually 'discovered' as early as 1961, when it made an inexplicable appearance in Webster's Third New International Dictionary.It is widely known that people give more credibility to editorial content than to paid advertisements. After all, anyone can claim that their own product is the best. But editorial content suggests that someone else has endorsed your product or service. What can an advertorial do for my company? With the growing popularity of the Web today, advertorials are becoming more and more critical to the overall success of your business. You can distinguish your company from your competition, with a powerful advertorial. Marketing experts and sales professionals all agree that your ad message is everything, and the way it communicates your marketing message can often spell the difference between success and failure. Is this a passing fad or do you think advertorials are here to stay? We seriously beleive that advertorials are here to stay, and in fact, with the growing popularity of the Web today, it can only increase even more. We predict that advertorials will be a multi-billion dollar business in 2006 and going forward. Why can't I write my own advertorial? Is it so complicated? You can write it yourself and we encourage you to do it. However, our experience tells us that companies today are either too busy, don't have the necessary skills to do it right, lack the proper equipment or simply just don't want to bother with something they aren't too familiar with. Who is KailuaTown.com and what tells me you have adequate the knowledge in this field? KailuaTown.com is a subsidary of MediaMakers InterActive, initially formed in 1971, as a freelance advertising agency. Over the years we have worked with a wide variety of businesses, institutions and organiizations — public and private.Background: Our writing, graphics and photography skills were challenged and honed while working with the U.S. Navy (4), Stanford Research Institute (1), Mt. San Jacinto College (7), Miller's Outpost Corporate Advertising (1), Cuesta College (1), Cal Poly State University (9), Pressed-for-Time Printing (11), and a myriad of other firms or groups. Operating a graphic design studio and printing company for 11-years polished essential skills with assisting small businesses achieve success! How much does an advertorial costs? Our basic advertorial starter package is called AdverTalkOne™ and starts at a low cost of only $89 USD (LIMITED OFFER). For that price, you get:• 3 paragraphs of text (120 words or 840 characters) • Copy editing and proofreading • Formatting your advertorial into Web Code • Uploading to our fast Linux® servers • Hosting of your advertorial for 6 months • Individual easily-remembered link provided with advertorial What are the advantages of using advertorials? Will my business benefit from it? Your business will definitely benefit greatly from advertorials. The advantages and the many features of a well-written advertorial are many and will largely improve your sales.First, an advertorial is a great way to launch a new product or service, since it informs your prospective buyers, while at the same time it promotes your product or service. Just look at today's largest companies such as Procter & Gamble, Colgate, General Motors, Kodak, Century 21, Re-Max, IBM, etc. The list is long and distinguished. All these companies have realized the hidden power in such a stong marketing tool. Many of these companies regularly use advertorials to better inform their prospective clients of a new product or service. Do you produce advertorials in Adobe's .PDF format? Yes we do. There is an additional charge of $35 USD for any advertorial converted to the Adobe® PDF format, independently of the advertorial model you choose. How does it work? Once your advertorial is complete, we will send you a custom and easily-remembered link that you can include in your eMails, place on your website, or send to prospects and clients. You can also place your link in any of your print advertising. Some of our clients place them on their intranets, extranets and B2B trading platforms. The possibilities are virtually endless. How long does it take to get our advertorial done and live on the Web? As soon as we get a sample of your marketing message and once you have paid for it and approved it, it usually takes from 1 to 2 business days to complete and post on the Web. We then send you an easily-remembered link where it can be accessed from anywhere on the Internet. All you need is an Internet connection and a Web browser. Does KailuaTown.com do print advertorials or print brochures in any way? We design, prepare and coordinate production of collateral marketing materials related to your Advertorial campaign only. We're pleased to point you toward a list of talented professionals located in Kailua for other needs.You can print your Advertorial from the .PDF formated version or we can direct you to a local printing source. KailuaTown.com is an Internet publishing organization and what we do is currently made for the Web. That is why we host your advertorials on our servers and then we send you an easily-remembered link to access your advertorials. What's the best way to get started? That's easy! Just choose from our five most popular advertorial models and simply follow the detailed instructions on the Advertorial Order Page. Briefly, download and fill-in the Advertorial Information Form, then eMail, Fax or Snail-Mail that data to us. Upon receipt we will call and confirm with your contact person. Next, go online and pay for the Advertorial with Visa, MasterCard, Discover or American Express credit cards, or an eCheck through PayPal® — upon payment confirmation we begin your Advertorial.During the creation and production process we may contact you for additional items, such as your logo, photo(s) or to clarify content details. These are time-sensitive requests, please respond accordingly. Upon completion of your AdverTalkStory we eMail the written portion for your OK. After approval, the writing, logo, photo(s), graphic or coupon are merged into the Web Format. A quick approval and your Advertorial is presented to the world! We are a large company and we want to purchase many advertorials, spread over many months. Do we get volume discounts? Yes. Companies that purchase more than 10 advertorials in the same calendar month can get quantity discounts that range between 5% to 10%. For companies that purchase more than 50 advertorials in the same quarter, they are entitled to a 20% discount on their purchases. Why are you including the hosting of the advertorials? Can't we host them with the same company that hosts our website? Yes, you certainly can and we don't have any problem with that. However, we include hosting on all our plans for up to a period of six months, simply because there are companies that still don't have a website, and the ones that do, often don't have the tools, the skills or the time to properly upload them to their servers.KailuaTown.com is a complete turnkey outsourcing firm that writes, edits, proofreads, formats into Web code, uploads and provides hosting for all of its advertorials on its servers. You thus save time, money, frustration and, most of all, you can really concentrate on YOUR business. What happens if we need to have our advertorials live for a longer period than 6 months? No problem. KailuaTown.com can offer you additional months of hosting on our servers for only $2.50 USD a month per advertorial, based on a 12-month period; e.g., $30.00 USD. |
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